Creating Content To Sell The Summer Lifestyle

Summer is typically one of the strongest seasons for selling. The summer lifestyle -- breezy, outdoors, and sunny -- lends itself super well to content. After all, summer activates all of the senses and everything seems to be more vibrant this time of the year. We suggest preparing now, to sell the permanent makeup lifestyle when it’s at its peak. Here are some tips to create content that takes full advantage of the sunny scenes and outdoor life.. 

Revisit & Repurpose

Chances are, you already have some content that is suitable for summer. Update popular content from the past with new hashtags, captions, and links. If there are photos from prior photoshoots that haven’t been 

Summer is also a great time to revisit unfinished projects and revive them! If there were content projects in the works that for some reason did not get off the ground, now is a good time to adapt them. 

Deep Dive into Hashtags

Stuck in a creative rut? Dive into hashtags to see what your colleagues are sharing and what your audience is following. Create a list that you can add to your posts. Hashtags are a great way to organize your content thematically and align it with the posts of permanent makeup artists! The goal is to maximize the number of people who will see your posts.

Go Behind-the Scenes

Potential clients love to see who you are and what you do outside of work! Plan to show your personality and the person or family behind the business owner more. Give a mini-tour of your workspace, show people how you package orders, share your playlist, and highlight your favorite products. People love to see YOU. 

Special Events

While repurposing evergreen content is nice, it’s also time to take advantage of special events. Summer is the season for travel: conferences, vacations, and holidays. This provides an opportunity to plan giveaways and treats for your customers, depending on what makes sense for your beauty business. Plan for your content now so that when you’re in those moments, you can make the most of it.

Summer will be here in a flash and gone before you know it. What are your tips for creating content to sell to the summer lifestyle? Let us know in the comments!