The Edit

Standing Out in The Crowd By Lu Alcantara

When I started out in the industry several years ago, I knew that one of the key factors to being successful would be to build my business by creating something that no one else was offering. I liv...

Saline Tattoo Removal: The Good, The Alternative and What All PMU Artists Should Know by Emily Fabrocini

An explanation of what saline tattoo removal is and the benefits.

Elevating Customer Care By Megan Mcdaniel

Scrolling through Instagram and seeing endless posts of perfectly bladed brows and beautifully curated PMU studios, it can be so easy to spiral down a rabbit hole fueled by comparison. While there ...

An Interview With Permanent Makeup Artist, Charli Oquendo

Tell us all about you! Hello! My name is Charli. I currently live in Savannah, GA. I am a mom and that is probably my most rewarding job. Family is the single most important thing to me. I currentl...

Mission Statements for Your Beauty Business By Kimberly Crider

You can do a Google search and find a million examples and steps to create a mission statement, but to be frank, stop copying what other people are doing because your mission needs to be personal t...

All About Cartridge Needle Backflow

Wondering what backflow for permanent makeup needles and tattoo cartridges is? We’re answering the most common questions we get!

Business, Beauty & Balance With Brittany Wallins

We chatted with Permanent Makeup Artist and Beauty Entrepreneur, Brittany Wallins on business, balance & advice for new PMU artists. Read on to learn her thoughts!

Using Communication to Grow Your Business By Lu Alcantara

Aloha, my name is Lu. I graduated with a degree in speech pathology in Brazil and am also a PMU artist and owner of Lu Beauty & Brows located in Hawaii. In this post, I am going to explain how ...

Setting Goals For Your Beauty Business By Kimberly Crider

Five tips for setting goals for your beauty business

Color Theory Terms in Permanent Makeup

Let’s chat a bit about the need to know terms for pigment and permanent makeup procedures.

An Interview With Niki Metz

We chatted with Permanent Makeup Artist and MEI-CHA Partner, Niki Metz, last month on overcoming challenges, the random, and advice for new beauty artists. Read on to learn more about Niki!

Hiring For Your Studio Part 2 // All About Training

Hiring your first employee or fifth for your permanent makeup studio but unsure of the best training method? Processes help set the foundation for performance and ease the pressure to constantly be...

How to Pivot When Plans Go Awry By Brittany Wallins

Brittany Wallins, permanent makeup artist & entrepreneur is sharing her experience with pivoting her beauty business when plans went awry. 

Importance of Infection Control in PMU by Grace Kang

If you were to be tattooed by yourself, would you feel 100% confident and safe? If your answer is “No”, it is time for you to step up in your infection control game! 

Let's talk BROW OUTLINES by Amanda Grebinsky

After completing your brow map, you will then need to decide what type of outline you need to create to begin the foundation of your client's new brows.