The Edit

How to create a professional PMU portfolio

It’s one of your most important sales tools so don’t underestimate the power of a well-presented portfolio. 

Creating a Calm Space For Your Clients by Heidi Nymark

Creating a calming space for all the senses helps clients feel more at ease in your studio.

Hiring a Team For Your Studio, Pt. 1

When it’s time to expand your business, assess and determine its needs so you can find the most optimal kind of assistance.  

Giving Yourself a Raise! The Magic of Retail by Georgia Nixon

Give your clients clients more value when they are with you with retail. Georgia Nixon explains how!

Processes For Planning Your Instagram

Our tips on batch-working Instagram post creation to get a feed that speaks most to your brand.

IG Stories & Reels for Digital Marketing

Reels is perfect for beauty brands to showcase their products in motion, their consistency and from multiple angles. Here are a few ways to make IG's new feature work for you.

Managing Tasks: Time blocking, Batch Working, and Other Productivity Hacks

In a world where we’re trying to do more with less, productivity hacks help us get more done and everything runs just a little smoother.

5 Ideas for Networking in a New City by Brittany Wallins

It can be to “start over,” both socially and economically. Brittany Wallins appreciates a sense of community and shares her tips on ways to be a part of one.

Email Best Practices

Well-written emails can help your brand blossom and mistakes can leave a poor impression on your brand. Here are best practices when it comes to emails. 

Maintaining Momentum by Erin Skipley

Most of us experience tough days as we learn something new, grow, and expand into our beauty businesses. It’s normal. Here are a few ways that Erin Skipley keeps her vision clear and stay in a mode...

Mothers Day Marketing for Beauty Businesses

Mother’s Day isn’t the sole territory of flower and card shops -- as a beauty business owner, you can market for the day in a way that’s unique to permanent makeup.

Staying True to Yourself in Business by Natalie Sweet

How do you stay true to yourself amidst constant changes? MEI-CHA artist Natalie Sweet shares with the community some concrete ways to stay laser-focused.

Creating Content To Sell The Summer Lifestyle

Summer is typically one of the strongest seasons for selling. The summer lifestyle -- breezy, outdoors, and sunny -- lends itself super well to content. After all, summer activates all of the sense...

Delegating Tasks and Improving Work/Life Balance by Colleen Rogenmuser

MEI-CHA artist Colleen Rogenmuser shares tips on delegating tasks, working with professionals, and focusing your energy on doing your best permanent makeup work.

Photography Course Roundup + 3 Photo Taking Tips

All about cameras, product photography, and editing creative photos. A roundup of inexpensive photography courses.